Etiqa Philippines, a leading player in life and general insurance and a member of the esteemed Maybank Group, officially launched Takaful following the successful completion of its regulatory and product approval milestones.

The grand launch was held on July 10, 2025, at 6 p.m. in Grand Ballroom III, Grand Hyatt Manila, Bonifacio Global City.

The landmark event drew together government dignitaries, industry leaders, and partners to mark a historic step forward in the country’s insurance landscape. Among the key attendees were Fauziah Hisham, chairperson, Etiqa International Holdings; Mohd Din Merican, chairman of the Etiqa Philippines Board; His Excellency Dato’ Abdul Malik Anthony, Ambassador of Malaysia to the Philippines; Mr. Kamaludin Ahmad, Group CEO Etiqa Insurance & Takaful; Anthony Lou Bernabe, president and CEO Etiqa Philippines; and Attorney Jayson P. Lopez, Deputy Commissioner of the Insurance Commission.

Takaful, a form of mutual guarantee rooted in ethical and Islamic principles, emphasizes mutual risk-sharing and shared responsibility. Participants contribute to a pooled fund that supports members in need, with any surplus redistributed equitably.

Investments are made exclusively in sectors that align with environmental, social, and governance (ESG) principles—excluding industries like gambling, tobacco, and alcohol.

“Today marks a meaningful milestone, not just for Etiqa, but for Philippine insurance industry. With Takaful, we are bringing a more inclusive, ethical and affordable way of protecting Filipinos,” said Bernabe. “We are proud to be among the pioneers of Takaful in the Philippines – reaffirming our vision of financial inclusivity.”

Recently, Etiqa Philippines received regulatory approval for its flagship Takaful Personal Accident product – a simple, affordable way for Filipinos to protect themselves and their families, providing benefits for accidental death, permanent disability, medical expenses and hospital cash allowance. The product represents the company’s commitment to making protection accessible to more Filipinos, especially those seeking Shariah-compliant solutions.

The company aims to expand its Takaful portfolio, with additional Non-Life and Life products in development through 2026.

Etiqa’s entry into the Takaful space signals a significant development in the Philippine insurance landscape – ushering in an inclusive and ethical financial protection option that reflects the diverse needs of Filipinos today.

Aside from Takaful, Etiqa also offers a wide range of Life and Non-Life insurance products, all aligned with its vision of making the world a better place. With strong presence across Malaysia, Singapore, Indonesia, Cambodia, and now the Philippines, Etiqa continues to build trust and deliver protection throughout the region.

As it embarks on this journey, Etiqa warmly invites its distribution partners to collaborate in bringing these innovative solutions to more Filipinos and increasing insurance penetration across the country.

With over two decades of experience pioneering Takaful across ASEAN — particularly in Malaysia and Singapore — Etiqa brings a deep heritage and a trusted track record to Filipino consumers. The company is now poised to empower households across the nation with products that not only offer protection but also promote community well-being and financial dignity.